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  • Marketing Guide Book New Cook Book and Marketing Guide

    This is an OCR edition without illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from GeneralBooksClub.com. You can also preview excerpts from the book there. Purchasers are also entitled to a free trial membership in the General Books Club…

  • Market Positioning

    Once you have determined your market segment(s), you must determine how you will position you products and services to make your customers aware of your offerings. Positioning refers to how your potential customer views your product or service, often described as the image of the product or service. Your goal is to create an image…

  • Pricing Strategy

    Price is a very important factor in the marketing mix. It affects sales volume, profits, the actions of competitors, and the image of the product/service or store. Proper pricing is a prerequisite of success. Pricing has two basic functions: (1) to enable a business to cover costs and make a profit, and (2) to motivate…

  • Product and Service Life Cycle

    Similar to people, products and services have life cycles. They move from birth, through a period of growth, to maturity, and then level off somewhat before declining toward their demise. The decision on whether or not to produce or provide a particular product or service should depend, in part, on what stage of the life…

  • Packaging and Labelling

    The packaging of products has grown in importance over the past decade. Packaging is part of the actual product. Besides being able to differentiate your products from your competitors by using different types of packaging, it is important to be aware of some of the packaging trends that can affect the demand for the products…

  • Types of Consumer Products

    There are differing classification schemes that companies may use to help develop a product strategy. Non-durable goods are goods normally consumed fairly quickly such as soap, toothpaste and juice. Durable goods normally survive many uses, such as clothing, automobiles and camping equipment. Services are intangibles and include haircuts, tours and automobile repair shops. Consumer products…

  • Product (or Service) Strategy

    Looking to the customer for guidance is particularly important when deciding upon the specific product/service to be provided. The product or service offered by the company must be one that meets the needs of the customers, not one that satisfies only the producer. For instance, you may be a lover of blueberry-flavoured milk, but that…

  • The Marketing Mix

    There are four important components of marketing. They are called the 4 Ps – product, price, place and promotion. Marketing decisions are centered on these variables, which are known as the marketing mix. Poor decisions regarding even one of the 4 Ps can lead to business failure. A more thorough discussion of the Marketing Mix…

  • Marketing Guide Book The Little Book of Network Marketing “A Pocket Guide”

    Don’t let the small size fool you! This handy pocket guide packs all things network marketing from A to Z into one concise reference guide that you can take with you anywhere. With an interactive section that allows you to keep your “Why”, your goals and your progress in front of you at all times,…

  • Choosing a Target Market

    Consider the following when choosing a target market. Measurability Can you identify numerically how many people/businesses are possible customers? Determine the actual number of potential customers in your targeted area.