Bridgestone Teams Up with Isuzu for the Launch of 2.2 Ddi MAXFORCE & 3.0 Ddi MAXFORCE Diesel Engines
Bridgestone Sales (Thailand) Co., Ltd., a long-time partner of Isuzu, recently made waves at the launch of Isuzu’s latest diesel engine lineup: the 2.2 Ddi MAXFORCE and 3.0 Ddi MAXFORCE The FORCE of FUTURE. The event took place at the iconic Chang International Circuit in Buriram, Thailand, and was hosted by Tri Petch Isuzu Sales Co., Ltd. This grand event marked a significant milestone for sustainable and high-performance driving, showcasing Isuzu’s commitment to a “Multi-pathways to Carbon Neutrality” approach.
Experience the Future of Diesel with New Engines and Eco-Friendly Fuel
The spotlight was on the revolutionary 2.2 Ddi MAXFORCE and 3.0 Ddi MAXFORCE diesel engines. These next-gen engines aim to reduce carbon emissions while delivering top-tier performance. One of the major highlights was the use of Hydrotreated Vegetable Oil (HVO), an advanced biofuel synthesized from used cooking oil. This innovative fuel aligns with global sustainability goals and reinforces Isuzu’s mission for greener, cleaner driving.
Win Metawin and Maprang Alrisa, two of Thailand’s most popular artists, also took center stage at the event. The duo performed exclusive driving demos, showcasing the power and performance of the Isuzu D-Max and MU-X running on HVO fuel. Their participation brought a touch of entertainment and excitement to the technical showcase, creating an engaging and memorable experience for all attendees.
Bridgestone’s Star Role: Advanced Tires for a New Generation of Vehicles
As a strategic partner for Isuzu, Bridgestone proudly exhibited its high-performance tire line-up, with the spotlight on the BRIDGESTONE DUELER H/T 684II. This premium tire is an original equipment (OE) choice for both the Isuzu D-Max and Isuzu MU-X, two of Isuzu’s most popular models in Thailand and beyond.
What Makes the BRIDGESTONE DUELER H/T 684II Special?
- Wide Tread Design: This design increases surface contact with the road, ensuring superior grip on dry and wet roads. It provides a confident driving experience, even in challenging weather conditions.
- Noise Reduction Technology: No one enjoys a noisy ride. The tread design of the DUELER H/T 684II ensures a quiet, smooth, and comfortable journey, whether you’re commuting to work or heading out on a long road trip.
- Innovative Tire Structure: Built with stability and control in mind, this unique tire structure supports better handling and safety for on-road driving. It’s designed to meet the needs of SUVs and multi-purpose pickups, offering smooth and steady driving at all times.
These features make the DUELER H/T 684II an ideal match for Isuzu’s powerful new engines, complementing the performance, safety, and efficiency offered by the D-Max and MU-X models.
Hands-On Experiences at Chang International Circuit
Media attendees had the chance to put both Isuzu’s new diesel engines and Bridgestone’s cutting-edge tires to the test. From high-speed test drives to braking and handling tests, participants experienced first-hand the seamless integration of power, performance, and eco-friendly technology.
Bridgestone’s exhibition booth was another big hit at the event. Attendees got to explore an array of tire models that pair perfectly with Isuzu’s fleet. The DUELER H/T 684II was the centerpiece, but other tire models for SUVs and pickup trucks were also on display. Interactive activities, games, and giveaways kept the excitement high, making the Bridgestone booth one of the most visited spots during the event.
Sustainability in Action: Isuzu’s “Multi-Pathways to Carbon Neutrality”
Both Isuzu and Bridgestone are committed to a greener future. By incorporating alternative fuels like Hydrotreated Vegetable Oil (HVO), Isuzu’s new diesel engines showcase how automotive giants are taking steps toward environmental responsibility. The event’s emphasis on HVO-fueled test drives demonstrated that high performance and sustainability can go hand in hand.
Bridgestone’s role in this initiative extends beyond tires. By supporting Isuzu’s move toward a lower-carbon future, the brand underscores its long-term sustainability goals. This collaboration is a testament to how partnerships between industry leaders can create a lasting impact on the future of mobility.
Bridgestone & Isuzu: Driving Into a Greener, Smarter Future
The collaboration between Bridgestone and Isuzu represents a powerful shift toward next-generation driving. With the launch of 2.2 Ddi MAXFORCE and 3.0 Ddi MAXFORCE engines, the duo has set the stage for a greener, more efficient automotive future.
Bridgestone’s DUELER H/T 684II perfectly complements these engines, enhancing performance, safety, and driving comfort. Whether you’re an everyday commuter or an off-road adventurer, the D-Max and MU-X with Bridgestone’s advanced tires are ready to support your journey.
With strong performances from beloved Thai celebrities Win Metawin and Maprang Alrisa, as well as test drives, exhibitions, and giveaways, the event was a resounding success. The Chang International Circuit became a hub for innovation, excitement, and sustainability, drawing attention to the future of the automotive industry.
Why This Partnership Matters
- Sustainable Driving: With HVO biodiesel and eco-friendly engines, the partnership is leading the charge toward carbon neutrality.
- Cutting-Edge Tires: The BRIDGESTONE DUELER H/T 684II is tailor-made for the latest Isuzu models, improving traction, stability, and driving comfort.
- Advanced Engines: The new 2.2 Ddi MAXFORCE and 3.0 Ddi MAXFORCE deliver power with lower emissions, redefining the future of diesel engines.
Together, Bridgestone and Isuzu are setting new benchmarks for the automotive world. Expect to see more innovations that prioritize performance, efficiency, and sustainability.
Summary Bridgestone’s collaboration with Isuzu for the 2.2 Ddi MAXFORCE and 3.0 Ddi MAXFORCE engine launch was a spectacle of power, innovation, and sustainability. Attendees at the Chang International Circuit event got to experience these revolutionary engines in action, with hands-on test drives and exhibits. Bridgestone’s DUELER H/T 684II tire stole the spotlight, demonstrating its exceptional grip, quiet ride, and durability. This partnership signals a brighter, greener future for the automotive world, driven by high performance and environmental responsibility.
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