Business blogging – an effective part of your online strategy

Blogging has come a long way since the term was originally in 1999 as a shortened form of the phrase coined “web log. ” At that time, blogs were a way for people to share their thoughts personal opinions and experiences. As a kind of public journal.Since those early days, blogs have evolved over their debut somewhat dissolute. Today blogs attract huge as The Huffington Post, TechCrunch and Gizmodo to millions of readers and cover a wide range of topics, including politics, current events, pop culture and technology. In fact, there are blogs to fill almost every niche, or reading blogs great small.But n ‘to my millions of people to obtain an effect. In fact, small and large businesses discover the power of blogs as part of their overall marketing strategy.Adding an online blog to your existing online presence benefits several companies, including: 1 They help you as a trusted authority in your industry. People like doing business with people they feel they know and do trust.2. Your readers (including current and potential customers) can give you valuable information about their needs and desires and help you shape your product orServices to meet demand.3. Google loves fresh content. A regularly updated blog will help you climb the rankings of search engines and more potential for other big advantage of having a blog is customers.The they are very quick and easy. You can get a blog with your domain name literally in start blogging minutes.There many free and paid resources are available online, but the hands down favorite for bloggers, big and small, is a powerful WordPress. WordPress blogging solution flexible and well supported. It ‘s fast and easy to use and best of all, free. All you need is a domain and hosting, which cost about $ 60 – $ 70 per year.WordPress is a powerful and flexible content management, you can easily build an entire website out of it, without coding or programming skills.A WordPress blog can also be integrated into your existing site, even if it requires a little more ability.Blogging technique can be a part of your marketing strategy online. Learn how you publish a blog, then you have interesting content that serves your customers and readers. You ‘s gain confidence, build authority, and to addcritical opportunities for your company ‘sales funnel.