Cooperative marketing is where you form an alliance with other sites that are trying to reach the same target market as you. Once you have found the appropriate sites, you come up with a way to do some win-win marketing together. For example, if you have a monthly newsletter, you can allow subscribers to sign up to receive your alliance partners’ newsletters at the same time they sign up to receive yours. In return, your alliance partners do the same. This same technique can be used for many other repeat-traffic generators like coupons, e-specials, e-zines, etc. Get innovative!