How-To Market Your Retail Store During Thanksgiving

Holidays are a great time for shopping, and Thanksgiving sets the tone for one the busiest retail seasons in the entire year. From Thanksgiving through New Year’s, shoppers look for the best deals, the perfect gifts, and the greatest sales. If you don’t advertise your business during this time, you’ll be ignored as customers rush out to your competitors. Use effective signage to stand out from the crowd during Thanksgiving.When ordering signage for the Thanksgiving season, identify the products you offer that will entice holiday shoppers. Create Thanksgiving advertisements using these holiday products. Around Thanksgiving, shoppers are finishing their fall decorating and starting their Christmas shopping. The day after Thanksgiving, known as Black Friday, is one of the most highly-anticipated shopping days of the year. Hire a professional photographer to take pictures of your products in a Thanksgiving setting for professional advertisements which you can use for all of your holiday advertising.The design of your signs should include a Thanksgiving color theme, with natural colors like oranges, greens, and browns. If you’d rather focus on the Black Friday sale as opposed to the holiday itself, create signs in bold red and black, or other bright, vivid colors that make a statement.Make use of your store windows to promote your top holiday products and offers that are unique to your store. One great product for Thanksgiving sale signs is the window cling, which is reusable. When Thanksgiving is over, you can take them down and store them for next year! Your signs should focus on your Thanksgiving sale-include a deadline so customers know they have to get into your store soon to get the best deals. If you offer special Thanksgiving tableware, food, or other themed products, put them to the front of the store and highlight them with your signage.Add a vinyl banner which states that you are the place to shop for Black Friday deals and Thanksgiving sales. Design your banner to hang across your storefront with your early-bird shopping hours and special discounts. When you store experiences the holiday rush, add a vertical banner to your entrance to get the attention shoppers, direct long lines and spotlight your featured products. Your vertical banner design should utilize your top product images and special notices. These banners are a great way to inform customers of your special offers as they enter your store or stand in line.Your signage should make a strong impact with your customers but not overwhelm them with too much information. Professional signage informs customers that you are honest and professional-a great place for Thanksgiving and Black Friday shopping.