Black Friday. Say it out loud. It certainly doesn’t sound very inviting, does it? Christmas shopping has never sounded scarier.On this day, and even the night before, armies of eager-to-please moms take to the streets in preparation for the Christmas holiday. Waiting in hordes outside of shopping malls and retail outlets, the moms of America observe Black Friday as the holiest of days. On this, the morning after Thanksgiving, the majority of stores throughout the country offer their best deals of the year.And they do not go unnoticed.As far as Christmas sales go, Black Friday is the king. Gift ideas never come easier, as stores line their aisles with featured items and discounts that would seem ridiculous on any other day. But this is Black Friday. It’s not just any other day.Truth is, most Black Friday sale items are sold out before the average customer even wakes up. Opening hours earlier than usual, and greeting the largest crowds of the year, many stores turn into battlefields on the morning after Thanksgiving. The Christmas season goes into full effect on this day. Minus the holiday cheer.While the deals are usually pretty substantial, and the rush of adrenaline that comes with fighting over a toy is hard to find elsewhere, Black Friday is one holiday I choose not to observe.Believe it or not, you have this option too.In fact, you can do your Christmas shopping any day you’d like. You can do it on a Tuesday. Or even a Sunday, for that matter. Any day you choose to shop for Christmas gifts is likely a fine choice. And while you may never find Black Friday sales on any other day, you will thank yourself for considering your options.More and more, Christmas shoppers have taken to the Internet for their gift needs. Online stores are open year-round, 24 hours a day, and there are no lines to wait in or stressed-out moms to fend off. You can also find amazing deals online, using sites like Amazon or Half.com, and a larger variety than is available in most stores. Simply put, you don’t even need to step foot in a real store to go Christmas shopping these days. Let alone on the busiest day of the year. Make your own Black Friday. You can even give it a more inviting name, if you’d like. Something that doesn’t sound like it’s the Apocalypse.