Most of the award sites provide their selection criteria. Some base their selection on valuable content; others look for innovative and unique capabilities. Sites vary on what they consider “hot” or “cool,” but they are fairly consistent on what doesn’t make the grade, as summarized next.
What’s Hot
- Great graphics, animation, video, interactivity
- Innovative original content
- Innovative apps
- Broad appeal
- Fun features
What’s Not
- Single-page sites
- Single-product promotion
- Offensive language or graphics
- Lengthy download time